THE POWER OF BEAUTY IN OUR BEST SELLER LINE. As time goes by, the skin’s cell renewal process slows down, making it look increasingly tired, wrinkly and lacking in tone. There are numerous causes, such as old age, too much exposure to the sun and tiredness. It is advisable to take action with a targeted regime to revitalize and rejuvenate the skin. Vitamin A, or pro-retinol (also known as the “beauty vitamin”), is a powerful anti-ageing active ingredient, thanks largely to its outstanding capacity to improve collagen and elastin production, thus helping to prevent the appearance of wrinkles. Bottega Verde’s classic Retinol line has been a huge success for years and it is extremely popular with our customers. It will now be made even more effective and given a new look. It is a treasure trove of beauty packed with rejuvenating active ingredients.